Money and the cultural code, the societal introject

As part of the study of “Money and the cultural code, societal introject” NII Money sets the following tasks: to reveal the ontological essence of the cultural code of money, to discover the pragmatic potential of the sign elements of the money code in linguoculture, relying on methods of psychoanalytic anthropology and cognitive analysis of meaning-forming language units.
Identification of introjects formed in society, family and collective in relation to money. Formation of principles of social behaviour allowing to achieve psycho-emotional balance and financial well-being.

Money and societal introjects

Money is not only a medium of exchange, but also a cultural code that reflects the values and social organisation of a particular society. Every culture and society has its own unique societal introject, that is, a set of rules and norms that determine how money should be used and how it should function in a particular context.

For example, in some cultures money may be associated with ideas of nobility and loyalty, while in others it may be associated with individualism and the pursuit of personal goals. In addition, each society has its own value system, which may influence the way money is used. For example, one society may value modesty and moderation in consumption, while another may value luxury and abundance.

Studying the cultural code and societal introjection associated with money can help to understand how to use money in a particular context and which norms and rules to consider when conducting financial transactions. It can also help to develop cultural competence and respect for different cultures and societies.

In which cultures can money be associated with ideas of nobility and loyalty?

Ideas of nobility and loyalty in a culture can be linked to money in traditional societies based on the kinship system that existed in different parts of the world. For example, in traditional Japanese and Chinese societies, money is associated with ideas of loyalty and nobility.

In Chinese culture, there is the concept of “jinshi”, describing connoisseurs who successfully passed examinations for civil servant positions. Such people were seen as noble and loyal to their country. In Japanese culture there is the concept of bushido. This describes the code of honour and moral principles that were characteristic of the samurai warriors. Amongst those principles was the idea of loyalty to one’s master, which was also linked to money and power.

In these traditional societies, money was used to support noble causes and social institutions such as family and community. In addition, these societies may have used money as a symbol of status and prestige, which is linked to ideas of nobility and loyalty.

In which cultures can money be associated with ideas of individualism and achieving personal goals?

Ideas of individualism and personal goals can be associated with money in cultures that place a high value on personal freedom, self-determination and individual responsibility for one’s life. Such cultures are often considered individualistic. They are based on competition and a market economy.

For example, in Western cultures (US and Western Europe) money is associated with ideas of individualism and personal freedom. These cultures believe that they are entitled to their money and are free to dispose of it according to their own values and interests. In addition, in these cultures money is a symbol of fulfillment and success and is used to achieve personal goals and self-actualization.

In other cultures (South Asia and Latin America) individualism and achieving personal goals are also important, but in more collectivist contexts. In these cultures, money may be used to support family and community, and to achieve personal goals within the framework of social expectations and norms. For example, in some Latin American cultures, money may be used to support relatives and close friends, as well as to strengthen personal ties and social status.

What literature on money and the cultural code should I read?

There are many resources available. The following are some of them:

“Money and Possibility by Brandon Turner. This book explores the relationship between money and opportunities for personal and social development.
“The Culture of Money: Economic Practices and Social Systems by Nicolas Dodier. The book examines the influence of cultural practices on the use of money and the formation of economic systems.
“Money and Power: The Culture of the Financial Market in the USA by Louise Brissen. This book explores the influence of the financial industry on the American culture and economy.
“The Culture of Consumption and Capitalism by Richard Wilkinson. This work examines the relationship between consumption, money and culture in Western society.
“Money and Culture: Reconsidering the Traditions by Lisa Janet Fauler. The book looks at the ideas of how money is shaped and used in different cultures and how these ideas have been transformed and re-interpreted.

You can find more material by referring to academic and research papers in anthropology, sociology, economics and other sciences.

There are also books on money and the cultural code in the Russian-language segment. Some of them are:

“Money and Culture: A Sociological Analysis of Monetary Relations” by Galina Borisovets. The book examines the role of money in social life, the impact of money relations on the cultural code and social behaviour of people.
“Money and emotions: how our relationship with money affects life and happiness” by Oliver Bernhardt. This book explores the influence of emotions and psychological aspects on people’s attitudes towards money, and the impact of money relationships on life and happiness.
“Money Culture: Financial Literacy and Personal Financial Management” by Alexandra Makarenko. The book examines the relationship between money and culture and provides advice on managing personal finances and improving financial literacy.
“Money and Society: A Social and Philosophical Analysis of Monetary Relations” by Grigory Borisovich Serebrennikov. This book deals with philosophical and social aspects of money relations, their role in society and cultural code.

You can find more materials by referring to scholarly articles, monographs and other sources in sociology, economics, psychology and philosophy.

The book “Money and Culture: Sociological Analysis of Monetary Relations” by Galina Borisovets (published in 2012) is devoted to the study of the role of money in modern society and its influence on the cultural code and social behaviour of people.

The author explores various aspects of money relations in society (their functions, meaning, significance, symbolic aspects, etc.). The book covers a wide range of topics related to money, including economic, social, psychological and cultural aspects.

The book also examines different social groups and their attitudes towards money, as well as the influence of cultural factors on the formation of money relations in different societies.

The author distinguishes several types of attitudes to money depending on cultural features of a society, which helps to better understand the influence of cultural code on money relations and behavior of people in the sphere of finance.

The book is intended for specialists in sociology, culturology, economics, psychology and other sciences studying the relationship between money and the cultural code.

Galina Borisovna Lisovets is a Russian sociologist, professor, doctor of sociological sciences, honored worker of science of the Russian Federation.

She was born on April 29, 1947, in Moscow. She graduated from Lomonosov Moscow State University in 1970. She graduated from Lomonosov Moscow State University with a degree in sociology in 1970.

From 1970, she worked at the Institute of Philosophy and Law of the USSR Academy of Sciences, then at the Institute of Sociology of the USSR Academy of Sciences. In 1992 Lisovets headed the Department of Sociology of Economic Relations of Moscow State University and was Director of the Institute of Sociology of Moscow State University.

The book The Culture of Money: Financial Literacy and Personal Financial Management by Alexander Makarenko (published in 2019) is about financial literacy and personal financial management.

The author believes that financial literacy is not only the knowledge of basic concepts and skills, but also the cultural code that shapes our attitude towards money and financial issues. The book covers such important aspects as the psychology of money, forming financial goals, choosing investment instruments, managing credit risks, etc.

Alexander Makarenko’s book is a practical guide for those who want to learn how to manage their finances and develop financial literacy. This work will also be of interest to anyone who wants to better understand the cultural context in which our relationship with money is shaped.

Alexander Makarenko is a business coach, financial management consultant and author of books on personal effectiveness and financial literacy.

He has many years of experience in financial consulting, project management and personal development. Alexander conducts trainings and seminars for entrepreneurs, managers and everyone who wants to learn how to manage their finances and achieve financial independence.

Grigoriy Serebrennikov’s book Money and Society: A Social and Philosophical Analysis of Monetary Relations (published in 2012) is a study of monetary relations from the perspective of social and philosophical analysis. The author considers monetary relations as a phenomenon of culture and society, analyses their historical development and the socio-philosophical aspects related to monetary relations.

The book presents a multifaceted analysis of monetary relations, covering such issues as the role of money in social life, social inequality and poverty, monetary institutions and financial markets, problems and challenges associated with globalization and the global economy.

The book is written in accessible language and is intended for a wide range of readers interested in social philosophy and economics, as well as for students of sociology and economics departments of universities.

Grigory Borisovich Serebrennikov (1949-2019) is a Russian sociologist and philosopher, Doctor of Philosophy, professor at Lomonosov Moscow State University.

He was engaged in socio-philosophical research, including the study of monetary relations. He is known for his works on modernisation theory and problems of Russian society.

Serebrennikov is the author of more than 200 scientific works and monographs entitled “Modernisation Theory: Basic Concepts and Criticism”, “The Sociology of Labour”, and “Ethnocultural Processes in Contemporary Russia”. The researcher has focused on the study of social problems and processes in contemporary Russian society.

Ontological essence of money

The ontological essence of money is a philosophical and theoretical concept that explores the essence and nature of money from the perspectives of philosophy, economics and sociology.

There are several different theories as to what exactly money is at the level of ontology.

– The medium of exchange. According to this theory, money is seen as a medium of exchange that facilitates the process of exchanging goods. Their ontological essence lies in their function of facilitating exchange.

– Unit of measurement of value. Money is seen as a unit of measurement of value. They make it possible to measure the value of various goods and services. This theory focuses on the role of money in determining value.

– Store of value. Money is seen as a store of value. This means that they can be used to accumulate and preserve wealth.

– Sociocultural phenomenon. Money is seen as a socio-cultural phenomenon that affects the relationship between people in society. Their essence can be related to social and cultural norms, values.

– Psychological aspect. Money is considered from the psychological point of view as objects that cause various feelings and emotions in people.

It should be noted that the ontological essence of money can vary.

Principles of social behaviour to achieve financial well-being

Consider the principles of social behaviour to achieve financial wellbeing:

– Budgeting and financial planning. Create a budget and stick to it. Keep a record of your income and expenses. This will help you manage your finances more efficiently.

– Creating a financial reserve cushion. Strive to build a financial reserve cushion for emergencies.

– Debt management. Try to minimise your debts and pay them off on time.
Avoid consumer loans with high interest rates.

– Investing and retirement planning.
Consider investment opportunities.
Start saving for retirement early to ensure financial independence in the future.

– Savings and savings.
Consistently set aside a portion of your income.
Remember that saving is an important part of your financial strategy.

– Education and career development. Invest in your education and professional development.
Continually update your skills and keep up with changes in your industry.

– Social connections and support. Develop and strengthen your social connections. The support of loved ones will help in difficult situations. Discuss your financial goals and concerns with people you trust.

– Value Awareness. Identify your financial values and priorities.


How social connections affect financial well-being

Social connections can have a significant impact on financial well-being.

– Access to information and resources. Through social connections, people gain valuable information about financial opportunities, investments, and jobs.

– Support in difficult situations. Through social connections, people often receive support.

– Co-investment and entrepreneurship. Social ties can facilitate joint investments or joint entrepreneurship. People who trust each other and have common interests can pool their resources and knowledge to achieve financial goals.

– Support for professional growth. Strong social connections help with career growth. Colleagues, mentors, and business partners can provide guidance, advice, and new opportunities.

– Cooperative economic endeavours. Family and communal communities can work together to address financial issues.

It should be noted that social ties have a significant impact on consumer behaviour.